River Dart Country Park

Date

January 02, 2015

Category
Public Relations
About This Project

Brief

The park experienced a norovirus outbreak during its peak season resulting in the site closing for six days under the guidance of the council and Environmental Health. This popular tourist attraction was in the news for the wrong reasons with national media coverage and negative comments on social media channels. Our crisis communications help was needed.

Approach

We and the team at RDCP took a proactive, open stance. We issued regular statements to the media, social media channels and website, keeping customers – including those affected by the virus – updated about the cleaning process and offering guidance on relieving symptoms. National and regional media interviews took place and a message of calm reassurance was conveyed.

Result

The park was commended by its loyal customer base for regular updates, honesty and efficiency in dealing with the outbreak. In fact, customers became ambassadors for the park on social media! RDCP fully recovered from this incident and has bounced back, having enjoyed a highly successful and profitable peak season this year.